We create value-adding digital solutions and identities through brand strategy and design
Working with customer experience and user experience can be a complex task. It requires a deep understanding of what people truly feel and a desire to make their experiences tangible. We are here to assist you in uncovering the emotions and thoughts of your customers, allowing you to actively engage with their feedback and enhance your service. By delving into the intricacies of customer and user experiences, we aim to provide valuable insights that will empower you to create meaningful improvements and deliver exceptional service. Some will tell you that this process takes a lot of research. And yes, research has a place, but oftentimes you are already very close to customer understanding, you just need the tools to open up to this understanding, and make it work for you.
The review and research phase is where we understand what the situation is. Because we use simple visual tools like customer journeys and service blueprints, we can very quickly give you a new perspective.
Whether it is a small intervention, a larger development project or a research trip, we aim to be strategic in our efforts. This means defining our scope, goals and outcomes, so we know what we are working towards. It's a phase, but it does not need to take that long.
In the design phase we sketch, build and try things out. Together with our client, we build close to the real setting that the solution will be deployed in, so we can quickly know what works and what doesn't.
Whether it's a paper mock up, or an interactive prototype in Figma or Miro, we continuously work to get feedback on our work.
Together with your team we implement the solution in your existing setup, and make sure that we align it with the service blueprints we made during the review process.
Our projects end in a launch. When the service is running, and the work process has changed.
See other examples of our brand strategy work
