We create value-adding digital solutions and identities through brand strategy and design
We begin our process by thoroughly analyzing your brand from your unique perspective. By looking at the user experience through this lens, we gain valuable insights that allow us to reshape how your organization expresses itself across various touchpoints. It is common to find ourselves completing tasks simply for the sake of completion, without the necessary energy or framework to properly shape them. However, the branding process we offer provides an excellent opportunity to address this issue. It enables us to not only complete tasks but to do so with a clear purpose and a strategic approach, ensuring that each touchpoint is thoughtfully crafted and aligned with your brand identity.
The review and research phase is where we understand what the situation is. Because we use simple visual tools like customer journeys and service blueprints, we can very quickly give you a new perspective.
Whether it is a small intervention, a larger development project or a research trip, we aim to be strategic in our efforts. This means defining our scope, goals and outcomes, so we know what we are working towards. It's a phase, but it does not need to take that long.
In the design phase we sketch, build and try things out. Together with our client, we build close to the real setting that the solution will be deployed in, so we can quickly know what works and what doesn't.
Whether it's a paper mock up, or an interactive prototype in Figma or Miro, we continuously work to get feedback on our work.
Together with your team we implement the solution in your existing setup, and make sure that we align it with the service blueprints we made during the review process.
Our projects end in a launch. When the service is running, and the work process has changed.
See other examples of our brand strategy work
